Queridas Sabias,
Today, we went live on Substack for the very first time alongside Alison Rand, the founder of Forty Fifty and author of The State of Midlife — the first research report of its kind on women in this stage of life. And what came out of that half hour was exactly what this community is built for: real data, real talk, and the feeling that you are not, in fact, going crazy.
Or that at least, you are not going crazy alone.
The conversation went deep into Ali’s research methodology, which is worth understanding because it changes how you read the data. She combined over 200 first-person essays submitted to Forty Fifty, five years of U.S. Google search trends, and more than 2,400 AI query responses across ChatGPT, Perplexity, and Google to build a picture of what women in midlife are actually asking and what they are actually getting back. The gap between those two things is the whole story.
But we wouldn’t want to spoil it for you. So go listen to the whole story on the video recording of our LIVE.
What’s In It For You?
Subscribe to Forty Fifty on Substack
Check out (and share!) the Doctor’s Appointment Guides for women in midlife (free resource from Forty Fifty)
Submit your story to Forty Fifty:
Subscribe to Her Wisdom Era on Substack
Read Cristy’s essay “Latinas in Midlife Own the Numbers” on Her Wisdom Era Substack
Read The State of Midlife report by Ali Rand. And share it with three amigas!
About Her Wisdom Era: Her Wisdom Era is a media space for Latina women in midlife, co-founded by Cristy Marrero and Ana Flores. New episodes of our podcast and essays drop every other week. Subscribe on Substack, follow us on Instagram @herwisdomera, and listen to our podcast on Spotify, Apple Podcasts, and YouTube.
About Forty Fifty: Forty Fifty is a media and research platform for women in midlife, founded by Ali Rand. Five years of first-person essays, original research, and resources for women who deserve more information and better answers. Find Ali on Substack and Instagram.
